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Atrium Health’s Journey Forward: COVID-19, Personalization, and The Road Ahead
We all know that 2020 has brought on unprecedented times for everyone, but healthcare has always been at the forefront of navigating 2020 and fighting against a global pandemic. Learn how Atrium Health, a regional healthcare provider network in North Carolina, navigated the challenges brought on by COVID-19, while still remaining steadfast in achieving their long-term goals using Marketing Cloud. They’ll talk about how they’re prioritizing personalization and leveling up their use of Marketing Cloud, share real-life campaign examples, and discuss what they have learned over the last few months.

Some of the key things we'll talk about in the webinar are:

+ COVID-19: Because we can’t not talk about it. Atrium Health will share the challenges they faced in COVID-19 and their story about getting off the blocklist (and getting on the blocklist).

+ Personalization: Atrium Health will share insights into their goals and priorities with Marketing Cloud, including their efforts towards personalization.

- Prenatal Journey: Atrium Health will share examples of their most personalized campaign yet, a prenatal journey for expecting mothers based on their due date.

- Preference Centers: Atrium Health will discuss why they’re prioritizing having a leveled-up preference center and what their goals are as they launch their new preference center.

- Leveraging STO to increase engagement: Atrium Health will share how they’re using Einstein’s Send Time Optimization (STO) functionality to increase engagement—including the “why” and the “how” they’re transitioning into a more targeted approach with Einstein.

Oct 20, 2020 12:00 PM in Indiana (East)

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